App guide for visitors to Scotland
Client: Historic Scotland
Role: UX & UI
Historic Scotland maintains more than 300 iconic properties of national importance - including Edinburgh Castle, neolithic Skara Brae in Orkney and Fort George, near Inverness.
With so many locations, they needed a mobile app which could help visitors to Scotland identify, plan for and explore their historic sites. The main aim was to replace printed guides and offer additional information and services at each location.
Background
Working with their brand guidelines we created a design which allowed users to view key attraction details and implemented searchable categories that provided results based on location, type of attraction and the price.
The ‘Near Me’ tool identifies all Historic Scotland attractions close to the user through their location settings – a growing trend in app development. The ‘Inspire Me’ screen includes featured content, seasonal events and pre-planned itineraries to boost footfall.
Success
As of June 2018, downloads of the Historic Scotland app have surpassed 120,000.
Nominated in the Direct Marketing category at the Marketing Society Scotland Star Awards in 2015.